They might think targeted ads work, but I don't see them working with people like me.
I happened to go to the Bushtakah website about 2 months ago to check something out. Now every single webpage I go to that has ads shows me a Bushtukah ad, almost all the time. Thing is, their website has nothing I want to buy and I can guarantee you that I will never go to their website again, especially after seeing it EVERY FUCKING DAY for the past 2 months as a google ad.
I don't get to see ads of clothing stores as often as the Bushtukah ad. I can go to Old Navy, Maison Simons, Smart Set, Suzy Shier, H&M, Forever 21, American Eagle Outfitters, and a few other sites to check out dresses and never do their ads spam me as much or much at all.
Let me tell you I buy clothes far more often then I buy "cycling gear" which is Bushtukah's main business. I buy the occasional camping gear when I pass through Ottawa, but their website sucks.
Oh and I researched an MP3 player a month ago, and for the next couple of weeks I kept seeing the one I bought as an ad - how helpful is that in making a sale? I already bought it and am using it. Showing it to me every day won't make me go out and buy 20 more.
Good luck with the targeted ads. And Bushtukah, enjoy wasting cash on those targeted ads.
Tuesday, November 05, 2013
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