Targeted ads

They might think targeted ads work, but I don't see them working with people like me.

I happened to go to the Bushtakah website about 2 months ago to check something out. Now every single webpage I go to that has ads shows me a Bushtukah ad, almost all the time.   Thing is, their website has nothing I want to buy and I can guarantee you that I will never go to their website again, especially after seeing it EVERY FUCKING DAY for the past 2 months as a google ad.

I don't get to see ads of clothing stores as often as the Bushtukah ad.  I can go to Old Navy, Maison Simons, Smart Set, Suzy Shier,  H&M, Forever 21, American Eagle Outfitters, and a few other sites to check out dresses and never do their ads spam me as much or much at all.

Let me tell you I buy clothes far more often then I buy "cycling gear" which is Bushtukah's main business. I buy the occasional camping gear when I pass through Ottawa, but their website sucks.

Oh and I researched an MP3 player a month ago, and for the next couple of weeks I kept seeing the one I bought as an ad - how helpful is that in making a sale?  I already bought it and am using it. Showing it to me every day won't make me go out and buy 20 more.

Good luck with the targeted ads. And Bushtukah, enjoy wasting cash on those targeted ads.

Another Canadian store bought by a US giant

So I read 220 Zellers had their lease bought by the giant retailer Target. That kinda sucks since Zellers in my mind has always been the Canadian WalMart equivalent. It use to mean that money spent at Zellers went back into Canadian pockets, not so much when it becomes a Target. 

Second problem with Zellers converting to Target stores, is that Target does not want to keep Zellers Employees. I can think of my cleaning lady, a late 50's something woman, who's been working at least 10 years re-stocking shelves at night at Zellers. She's barely making ends meet, hence why she cleans my house.  If they lay her off from Zellers to rehire her at minimum wave to work for Target, she won't even be able to make ends meet anymore.

I was reading that according to Quebec laws Target should not be allowed to fire a 20 year veteran employee of Zellers to rehire them at minimum wage. But it remains to see how they will deal with that. I bet you suddenly all the employees they had to keep will be "BAD" and fired for 1001 reasons so they can hire cheap labour.